Esri introduces the next generation of tapestry segmentation, a market segmentation system designed to identify consumer markets in the united states. Tools in the segmentation analysis toolset related topics. Segmentation is based on the principle that people with similar tastes and lifestyles will seek others with the same tastes. Place 2019 tapestry indexes by households t a p e s t r y s e g m e n t s 1a 1c 1e 2b 2d 3b 4a 4c 5b 5d 6a 6c 6e 7a 7c 7e 8a 8c 8e 8g 9b 9d 9f 10b 10d 11a 11c 11e 12b 12d b d 14a 14c index 0 500 1,000 1,500 2,000 2019 tapestry indexes by. An esri white paper june 2011 identifying special needs populations in hazard zones. The 2015 release represents the next generation of tapestry segmentation. More than half of the total population is hispanic. An evaluation of esris tapestry segmentation product in. Tapestry segmentation area profile city of jefferson downtown prepared by esri 28 college st, jefferson, georgia, 30549 latitude. An introduction to esri s tapestry segmentation esri s tapestry is a market segmentation system designed to identify consumer markets in the united states. The 2014 release represents the next generation of tapestry segmentation. This report uses response data from the census unedited file to identify. Exurbanites residents prefer an affluent lifestyle in open spaces beyond the urban fringe.
An evaluation of esris tapestry segmentation product in three. Esri s tapestry segmentation is a market segmentation system designed to identify consumer markets in the united states. To provide a broader view of these 68 segments, esri combined them into 14 lifemode groups, based on lifestyle and lifestage composition. Esri verified the efficacy of its tapestry segmentation markets against consumer surveys from gfk mri, which. Segment namemetro renters esri s tapestry segmentation system divides u. Esri offers comprehensive demographic, lifestyle segmentation, consumer spending, and business content for a variety of geographic levels in the united states for use in analyzing markets and consumers, identifying underserved communities, and formulating better business decisions and policy decisions. Esri uses the following methodology for tapestry segmentation. A market segmentation system must be able to distinguish consumer behaviorspending patterns and lifestyle choicesas expected. Grouping the segments can simplify these differences by summarizing markets that share similar traits. See using arcgis business analyst guide for instructions.
An overview of the segmentation analysis toolsethelp. Esris tapestry segmentation system combines the who of lifestyle demography with the. International marketplace is the second most diverse of the tapestry segments. Neighborhoods with the most similar characteristics are grouped together, while neighborhoods showing divergent characteristics are separated.
It incorporates the effects of growth and decline over the last decade on established consumer markets, as well as the emergence of new markets populated by the millennials and immigrants. Identifying special needs populations in hazard zones esri. These pdf documents contains lists of all the tapestry segments and their corresponding lifemode and urbanization groups. The benefits of segmentation can be clearly defined by anyone who needs accurate information about their consumers, constituents, or members. Tapestry segmentation area profile wylie city, tx 3 prepared by esri wylie city, tx 4880356 geography. Esri tapestry segmentation reference guide slideshare. A market segmentation system must be able to distinguish consumer behaviorspending patterns and lifestyle choices as expected. Esri s tapestry segmentation divides us residential areas into 65 distinctive segments based on socioeconomic and demographic characteristics to.
Esris tapestry segmentation data is based on a specific methodology and. Place top twenty tapestry segments 2019 households 2019 u. County top twenty tapestry segments 2016 households 2016 u. Tapestry segmentation area profile jefferson, georgia.
In style residents live in the suburbs but prefer the city lifestyle. It took a bit of head scratching, but i am able to pull a good amount of data. Esri s tapestry segmentation is a geodemographic system that identifies 68 distinctive markets in the us based on socioeconomic and demographic characteristics to provide an accurate, comprehensive profile of us consumers tapestry segments are classified into 14 lifemode groups and 68 segments lifemode 1 affluent estates. In order to download these files, you must be logged in with your esri global account.
Tapestry segmentation area profile wylie city, tx prepared by esri wylie city, tx 4880356 geography. Tapestry segmentation reference guide esri s tapestry segmentation divides u. Tapestry segmentation, esri s geodemographic market segmentation system, classifies u. Households cumulative cumulative rank tapestry segment percent percent percent percent index 1 the great outdoors 6c 98. Esris tapestry segmentation divides us residential areas into 65 distinctive. It describes us neighborhoods in easytovisualize terms, ranging from soccer moms to heartland communities. Tapestry segmentation area profile colorado city cdp, co prepared by esri colorado city cdp, co 0815935 geography. Esris tapestry segmentation divides the united states into 67 distinctive. Households cumulative cumulative rank tapestry segment percent percent percent percent index 1 college towns 14b 45. However, all i get is the highlevel data like the name of the lifemode group, and percentage, etc. Tapestry segmentationesri demographics documentation. This white paper details esri s methodology for tapestry segmentation data. Information in this handbook will help you understand esri s segmentation system, community tapestry. Tapestry segmentation classifies neighborhoods into 67 unique segments based not only on demographics but also socioeconomic characteristics.
This document describes how esri uses the traditional statistical methodology of cluster analysis with the latest data mining techniques to create tapestry segmentation at smaller geographic levels. Esris tapestry market segmentation is a geodemographic system that identifies. Household distributions by type are similar to those of the. Select segmentation, create profiles from the business analyst dropdown main menu 3. Tapestry segmentation from esri provides an accurate, detailed description of americas neighborhoods. In my customised report there is too much clutter to try and show every variable either in the report or in a graph. Esris tapestry segmentation system was used for this analysis.
Esri introduces the next generation of tapestry segmentation, a market segmentation system. When reading the tapestry profiles, im wondering how to interpret the age by sex graphic. County tapestry indexes by households index 0 100 200 300 400 500 tapestry segments 01 03 05 07 09 11 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51 53 55 57 59 61 63 65 tapestry indexes by population index. The 67 distinct markets of tapestry detail the diversity of the american population. Built on esri s location technology, this app queries esri s expansive library of spending, demographic, and lifestyle data to pull insights about your selected zip code. Although 40 percent are empty nesters, another 32 percent are married. Tapestry segmentation classifies us neighborhoods into 65 distinct market segments. Access and use of this interactive web app is for personal and noncommercial. Table 3 lifemode summary groups included in esris tapestry segmentation platform18. Much of this information can be accessed as readytouse map layers in the demographics. If you are not already logged in, you will be prompted to login after you select a file to download. The number of segments increased from 65 to 67 unique segments in this release. Esri verified the efficacy of its tapestry segmentation. The growing population of 12 million, approximately 4 percent of the us population, identifies midland crowd as.
Tapestry segmentation area profile oktibbeha county, ms prepared by esri oktibbeha county, ms 28105 geography. Linking tapestry segmentation to the latest consumer survey data is the critical test. It incorporates the effects of growth and decline over the last decade on established consumer markets, as well as the emergence of new markets populated by millennials and immigrants. Place 2018 tapestry indexes by households t a p e s t r y s e g m e n t s 1a 1c 1e 2b 2d 3b 4a 4c 5b 5d 6a 6c 6e 7a 7c 7e 8a 8c 8e 8g 9b 9d 9f 10b 10d 11a 11c 11e 12b 12d b d 14a 14c index 0 500 1,000 1,500 2,000 2018 tapestry indexes by. How to use tapestry segmentation for disaster evacuation planning.
Having a standard or default style for tapestry segmentation data would be very valuable to ensure consistency across geographic layers. Tapestry segmentation reference guideseattle new york city chicagolos angeles atlanta dallas high society upscale avenues metropolis solo acts senior styles scholars and patriots miami high hopes global roots family portrait traditional living factories and farms american quilt esri s tapestry segmentation divides us residential areas. Segmentation area profile report is available as a pdf or hard copy. Click the dropdowns next to the headers in the data panels to display a different dataset. Now that i have that data, id love to grab the more detailed info like what is found in the segmentation pdf files. Also included is the tapestry segments and groups supplement document. For a broader view of markets, segments are grouped into 14 lifemode summary groups that reflect lifestyleslife stages and 6 urbanization summary groups that show levels of affluence and population. The segmentation lifestyle data in bao is good canada but what i would really like to do is calculate which ones are the topbottom when i am looking at an area.
Esri s tapestry segmentation system provides a robust and powerful portrait of the u. For example, in soccer moms segment, which includes young families with young children, the age by sex graphic appears to show ages of 5054 with the highest count. One difficulty i have is trying to get the same color to match from county to zip code to block group, without individually tweaking each one. Tapestry segmentation can help you to identify your best markets, find the most profitable consumer types, tailor.1564 1355 779 1074 1023 1414 188 506 627 1092 1211 201 1550 889 674 26 1087 1510 1118 731 593 536 212 71 1216 1301 511 91 948 1107 924 1112 575 678 458